Alwan TechnologiesIf you tile and you also fit bathrooms, you are running two businesses that happen to share a van.
One customer has a floor area and wants it tiled. They know roughly what they want, they are comparing rates, and the question in their head is pounds per square metre. The other has a tired bathroom and wants a new one. They are not buying tiling at all — they are buying a finished room, and they have no idea whether that is four thousand pounds or fourteen.
Put both on one page and you get a site that answers neither question. The rate shopper cannot find a rate. The bathroom buyer sees a per-metre figure that means nothing to them and assumes it will be cheap, which sets up a conversation nobody enjoys.
Make them choose first
The fix is to ask, before any numbers appear, which conversation the visitor is having. Tiling supplied and fitted by the square metre, or a bathroom done end to end.
It is a small thing and it changes everything downstream. The tiling path can ask about area, tile type and whether the floor needs preparing, and give a rate-based range. The bathroom path can show two or three packages with what is actually in each one — because for that buyer the useful information is not a rate, it is what they get and what it lands at.
The tiling example on our showcase does exactly this. Two flows, and the visitor picks which one they are on before a single price is shown.
Packages beat hourly for bathrooms
Bathroom buyers are nervous about one thing above all: that the number will move once the work starts. Every one of them has heard the story.
Named packages with the contents listed answer that better than any reassurance in the copy. Not because the price is fixed forever — it never can be, once a floor comes up — but because it shows what is included and, just as usefully, what is not. Listing what falls outside a package is one of the few pieces of website copy that actively builds trust, because nobody writes it unless they mean it.
Photograph the boring parts
Tiling is one of the few trades where the finished photo genuinely undersells the work. Every finished bathroom looks fine in a photo. What separates a good tiler from a cheap one is underneath: the substrate, the tanking, whether the falls run to the waste, whether the cuts round the pipework were thought about before the first tile went on.
Photograph that. A picture of a properly tanked wet area is worth more to a discerning customer than three more shots of a finished shower, and it is something the firm undercutting you by a third cannot show. Nobody else in your trade is doing it.
What it costs
Right now that is £99 to build and £35 a month to run — about £8 a week. That is a launch price for the first ten trades who take it, not a standing rate, and the site and the domain are in your name from the day it goes live rather than after some qualifying period.
The build includes both flows if you sell both ways, priced off your own rates and your own packages. If you only do one of the two, we build one — there is no advantage in carrying a path you never use.