A distinctive storefront
Product pages, collections and brand storytelling designed as a connected experience. Make information and purchase choices easy to understand on a phone as well as a desktop.
All services
Custom ecommerce development
Your brand. A store built around how you sell.
Give customers a considered journey from discovering your product to choosing how to buy it. We build custom storefronts and commerce features, with the payment flow and day-to-day work planned alongside the design.
A founder-led software studio in London, working with brands and businesses across the UK.
Start with what makes your store different.
A custom build needs a reason beyond changing the colours. We work through the buying journey, your existing tools and what the team needs to manage.
Payments & subscriptions
Connect Stripe and the purchase model you need. Agree recurring intervals, cancellation, payment failures and customer communication as part of the scope, then test those paths.
Practical store operations
Define order records, analytics, customer management and fulfilment handovers before the build. Connect existing systems where appropriate and scope custom tools where they add value.
See what we’ve built.
Explore the actual products and the decisions behind them.
HairKhair Coming soon
A focused brand, with commerce behind it.
HairKhair’s custom storefront combines a cream and lavender visual identity with Stripe, subscription options and simple store analytics. The public site is currently a pre-launch first look.
Read the case study
Faseeha Institute Live
Subscription payments connected to delivery.
Faseeha Institute is a service business rather than a retail store. Its live platform demonstrates the integration work: subscription checkout, weekly booking and the operations that follow a payment.
Read the case studyChoose the right scope before the platform.
How we workMap the selling process
Review the catalogue, purchase options, delivery model and existing tools. Decide whether an established platform already covers the requirement or a custom build is justified.
Design the buying journey
Work through product discovery, key information and checkout together. Review the mobile experience and the administration required after a purchase.
Build and test
Review working software in weekly demos. Test successful and unsuccessful payments, subscription changes and the handover to the team running the store.
Prepare the handover
Agree account ownership, documentation and launch responsibilities. Separate the build fee from hosting, payment-provider charges and ongoing support.
Before we start.
A few things worth knowing.
Should I use Shopify or commission a custom store?
That depends on the buying journey and the work behind it. A conventional platform is a sensible starting point for many stores. A custom storefront can also use a platform backend. We review the actual requirements before recommending a bespoke build.
Is ecommerce included in the £99 website offer?
No. The launch offer is for the defined local-business website service. Ecommerce, payment flows, subscriptions and custom administration are scoped and quoted separately.
Can you add subscriptions?
Yes. We agree the recurring purchase rules, customer management and operational requirements before implementing them. Subscription options and Stripe integration are part of our HairKhair build.
How much does a custom ecommerce build cost?
The price depends on the storefront, purchase rules, administration and integrations. We start with a scope conversation, then provide a written proposal identifying the included work and ongoing costs.
Compare the build, subscriptions, ownership and day-to-day operation before choosing.
What are you planning to sell?
Tell us about your products, purchase model and the tools you already use. We’ll work through a sensible scope for the store.