All services

Bespoke web application development

Software built around how your business works.

Bring your customers, team and information into one useful application. We design and build bespoke web software for businesses with a process to improve or a product to launch, taking it from the first conversation to a working release.

Work directly with a founder-led development studio in London, serving businesses across the UK.

Make the important work easier.

The starting point might be a spreadsheet, a collection of separate tools or an idea for a new service. We turn that into a clear, manageable build.

Customer & member portals

Give people a place to manage bookings, payments, documents or progress. Bring the customer experience and the tools your team needs into the same plan, with appropriate access for each person.

SaaS & subscription products

Build a product customers can join, use and pay for. Define the essential first release, then connect onboarding, account management, subscription billing and the feature that makes it useful.

Connected business systems

Move information between the tools you already rely on. Replace repeated handovers with a shared workflow, useful status views and a clear place to deal with exceptions.

See what we’ve built.

Explore the actual products and the decisions behind them.

Faseeha Institute Arabic programme: a warm study photograph above the four-level curriculum roadmap

Faseeha Institute Live

An online school, connected end to end.

For Faseeha Institute, we connected subscription checkout, weekly slot booking, teacher allocation and recurring lesson invitations. Progress tracking and learning access sit alongside enrolment in a live platform.

Read the case study
Refractr AI homepage

Refractr AI Live

A subscription product with the detail underneath.

Refractr AI brings an enriched ad library, validation information and generated strategy briefs into one web application, with Stripe credit billing supporting the service.

Read the case study

A clear scope. Working software each week.

How we work
  1. Map the real workflow

    Identify who uses the application, the job each person needs to do and the systems it must connect to. Decide which first release is worth building.

  2. Design & agree the build

    Work through the important screens and decisions before development. Agree the deliverables, responsibilities, cost and timeline in a written proposal.

  3. Build & review together

    Review a working version each week. We develop the interface and the underlying application together, checking permissions, payments and integrations as the product takes shape.

  4. Launch & hand over

    Prepare the production setup, check the agreed user journeys and document the application. Plan ongoing support and future improvements around what the business needs.

Before we start.

A few things worth knowing.

Do we need a detailed specification?

A clear description of the problem is enough to start. Bring examples of the current process, the people involved and any important dates. We can help turn that into a scope you can assess before committing to the build.

Can you extend software we already have?

Yes, subject to an initial review of the application and the access available. We agree how new work will fit alongside the existing system and any internal team or suppliers.

How much does a bespoke web application cost?

It depends on the first release, the integrations and the complexity of the workflow. We scope those together and provide a written proposal. A business that needs a marketing website can use our separate website service.

From our workA connected back office, in practice

How payments, scheduling and allocation work together in an online school we built.

Show us the process you want to improve.

Tell us who needs the application, what happens today and what you want to change. We’ll help define a sensible first release.

Discuss your project