Case study 01
Custom ecommerce
HairKhair
HairKhair needed a custom online store that felt true to its brand and could support both one-off purchases and subscriptions.
Coming soon
Explore the projectThe actual website
Try it for yourself.
Explore the actual website. Scroll and click inside the frame.
Open full website01 The project
What we
built.
A bespoke ecommerce store with Stripe payments, subscription options and simple store analytics. A considered product experience brings the brand, its story and the path to checkout together, ahead of launch.
At a glance
- Custom storefront and Stripe payments
- One-off purchases and subscription options
- Simple store analytics
02 In practice
Inside the product.
Follow the experience from first step to outcome. These interactive illustrations use example data.
A store with
its own character.
One daily ritual, introduced with the same care as the product itself.
The daily ritual
A considered experience.
Meet the brand
A custom storefront introduces HairKhair’s daily hair supplement through a soft lavender palette, considered product imagery and a clear product story.
03 Design & engineering
Behind the build.
The decisions, the working parts and what connects them.
HairKhair is a hair supplement brand created with Muslim women in mind. The storefront gives one product room to tell its story: soft lavender and cream, expressive typography, product imagery and a clear route from the first introduction to purchase options.
The custom commerce build includes Stripe payment integration, one-off purchase and subscription options, and simple analytics for an overview of store activity. The product pages, purchase choices and checkout are designed as one connected experience.
HairKhair is preparing to launch. The public site currently offers a first look at the product and subscription options; it does not yet take payments. The case study shows the storefront alongside illustrations of the commerce features built for the store.
The working parts.
How the build is organised.
Storefront
- Product pages
- Brand story
- Purchase options
Commerce
- Custom checkout
- Stripe integration
- Subscriptions
Operations
- Simple store analytics
Built with
- HTML / CSS
- JavaScript
- Stripe
Visit HairKhair
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